I have an EW in 300WSM. I like it a LOT. Some don't like the contours of the B&C stock, but if you shoulder it and are good with it, then that's not a concern.
My father has a Tikka T3 in 243. Also a good rifle.
If cost is not the deciding factor, I'd take the Winchester every day and twice on Sunday, but that's just me. Dad is probably the opposite. I don't mind figuring out a rifle's wants to perform to its potential. He wants to get it out of the box, put on a scope, shoot a brand or two of ammo, and call it done. For that, the Tikka is likely the better choice.
That said, with proper load development, I have the EW shooting well under MOA for 3 shot groups, and that's moving a 180 Partition at all but 3000fps. There's not much to hunt in North American that doesn't bite back that such a load won't handle quite well.
For whatever reason, my EW has played "backup" on a lot of trips. It was my bad weather rifle for my mulie trip to Nebraska, and I took the mulie with my 264WM.
Also my bad weather gun for my elk hunt in Colorado this past fall, but my elk fell to my 270. In hindsight, the EW would have been the right choice....the 270 bears a fair number of "war wounds" now on its stock (pre64) from my pack out the day I got the elk. It also snowed on me that day, and the lower weight of the EW would have been nice, to boot.
One of these trips, I gotta make the EW my first stringer, but it just seems....too easy?
I do tend to make that my rifle of choice when I hunt with my daughter. In those cases, I'm her backup only, and for that duty, I have always gone to my 300 for its capabilities and dependability. That I guess is an endorsement in and of itself.