This battle will be won with talking to your neighbors , friends, and co-workers. The one on one individual communication and education will change minds.
Conversational talks over the issues and being able to prove your points will be key. Yet again, most of the media lies about guns can be defeated by providing news releases and other general data from official government web sites.
There is no gun show loophole. it is the law.
The AWB didn't work - several government sites and the testimony and statistics are available that say just that.
CCW decreases crime - lots of studies support that.
The background checks are law - not an option, and new laws will not make laws being broken by local and state governments work better.
The list goes on and on.
Engaging in conversation will open the issue up. Answering the media talking points with real facts - you make the pitch and provide the data. Most will at least start reading. But without dialog - our road is far longer.