Just in case anyone else likes these things as much as me, apparently they've Been discontinued by Strike King. I was at Cabelas and they had a bunch in the bargain cave and they were all labeled discontinued. I checked and apparently they don't stock them with the regular lures anymore so they must have been discontinued. Shame, I've had a lot of success with them since they came out, especially with the 5 pounders. And to add insult to injury, they were one of the more affordable hard swim baits.