Good concept, but I don't think they will sell many. Rage had a massive marketing campaign to entice the city slickers into buying it. The Reign doesn't have any promotional budget that I have seen, nor a sales budget (located in the local archery shops).
I loved the videos but they made a fatal mistake. They pitted themselves against the Rage, and I can tell you that they are going to have a tough fight against that consumer. I personally do not like the Rage heads at all and will never buy one, but I would give this a product a try. But not at that price point. $40 for 3 heads is the same as the Rage, and the Rage is sold to the slickers as I stated before who have the cash to blow. They should have a price point of $29 for 3, and they may have a chance to stay in business.
They are going to have to be endorsed by Lee, Tiffany, Uncle Ted, and all the other known names out there. Because the price point is so high and no promotional budget, this will be a one season sell.