It's all false marketing and that's why I hate them.First of all,nothing can make up for poor shot placement.Their claims of "throwing an axe through an animal"sends the wrong messgage.You don't need to throw an axe through a deer and it won't kill one any faster.Their claim of increased penetration is simply ludicrous.A 2.5" BH with steep blade angles simply will not penetrate better than any other type of bh.It's a flat out lie.
The four most important things a a bowhunters needs in a BH is,shot placement,penetration,sharpness and durability.Any sharp BH that penetrates both lungs and stays together will guarantee a short bloodtrail.In fact,the vast majority of time,you shouldn't even need one.It boggles my mind that bowhunters think they need to put a 2.5" gash in a deer to kill it.