I would think it was because they didn't have a big audience.They dont reach out to to many people of the audience.They have more competition with outdoor life,field and stream,fur fish and game.While outdoor life appeals to a larger audience because they have many subjects hunting, fishing,in those categories.
Well this just ruined my day. And I just renewed my subscription too. Saw on their forum that the open subscriptions will be replaced with Deer and Deer Hunting. Looks like there will be plenty of fire starter around in the future. Very sad day. Glad I've saved every issue I've recieved so I can read them forever.
No great loss in my eyes. I remember when the Magazine was in black and white. every story was about the adverage Joe turkey hunter. And for the past 8 years it was all, " is he henned up, Hunting late, Is he coming, can you call, and on and on and on. It was all the same stuff with more and more ads.
I just received a new one in the mail. I was wondering why they didn't send me a renewal card. When I called the lady on the phone never told me they were discontinuing their magazine. Love the magazine and have been receiving it since 1996. It is sad to see it go!