Looks like it is part of Camo4U which I have used on several vehicles. I buy the 4x5 sheets and cut to fit were I want to put it. Usually on the rockers. Haven't seen any fading but sometimes the edges let loose, I use "super glue" to secure them again, 2+ years with the last one and no problems.
I'm waiting for the camoskinz catalog to come in the mail. I just picked up a new Polaris 570 for a great price,$4799,but that was only for the red model. I really wanted the camo model,but that was $7099!! I didn't want the camo THAT bad!! This looks like a good alternative if it is easy to apply.