For one-third the price of a regular ticket, NFL fans will be able to stand outside Cowboys Stadium and act like they are attending the Super Bowl XLV. The league announced on Wednesday that tickets to watch the game on large HD video screens on the east side of the stadium will cost $200.
They're calling it the "party plaza," because what's more of a party than spending two bills to go through a security line for the right to sit on a grassy knoll, pay $9 for a beer and watch a game that's freely available on television?
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Tickets will first be offered to Cowboys season-ticket holders who will have to buy in blocks of four. The $800 will cover four tickets to watch the game, four programs, four scarves and a parking pass. Scarves? For that price, they better be Burberry.
"We've never done this before," NFL spokesman Brian McCarthy told ESPN Dallas of the league's plan to price-gouge folks who want to attend the Super Bowl without actually attending the Super Bowl.
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Besides additional revenue, the biggest upside for the Cowboys is that those buying tickets to the party plaza will count toward the game's official attendance. Jerry Jones has expressed a desire to break the Super Bowl record for biggest crowd, which was set in 1980 when 103,985 attended the game at the Rose Bowl.
How people standing outside a stadium counts as attendance is beyond me. If you're standing next to an unplugged TV, does that mean you'll be tallied in the Nielsen ratings?