Re: Horton - belly up
They maybe from Ohio, I know the meetings we've been involved in with Horton were held in their office in eastern PA.
Good question, where did they go wrong. Too much time spent trying to re-engineer the reverse limb technology? Over spending on brand exposure?
Either way...its a shame such a big name is in so much trouble. You would think with the growing popularity of xbows in general, they would be doing well. I guess thats not the case. Possibly a serious case of mismanagement. Dont forget the common link between Horton and the sinking reputation of Thompson Center.
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Wired Outdoors, Field Staff