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Join Date: Mar 2003
Location: Tioga and Potter Counties
Re: Reflex Bows
Hoyt owned the Reflex line. Hoyt discontinued it (2009)when they came out with the lower priced magnesium riser in the Powerhawk and Turbowhawk. The Reflex website is copywrited to 2010, but hasn't been updated since 2007.
Basically, Hoyt and Mathews and Bowtech were loosing sales to the box stores and the package bows because their lineups were only available through proshops, and not everyone can handle a $700+ price point bow. Hoyt's Reflex line was in the box stores, so they weren't too bad, but Mathews and Bowtech had nothing. So, in a marketing strategy, Bowtech took all of their single cam bows (Liberty, Justice, etc) in 2005 and made them the Diamond by Bowtech line, and put them in the box stores. Mathews created the Mission line, but put them in the proshops so the dealers would have something to compete with price wise. Hoyt created price point bows by either using magnesium risers, or cast riser rather than machined risers, which are far more expensive. We used to say this years Reflex bow was last years Hoyt technology.
I called my buddy who is still in the business...wait till you see the cost of this years 2014 Hoyts...glad I like what I got!!
Wishing I was at camp!