I hate the way it looks, but it's not for me, it's to hide from critters. Haven't used it myself, but a lot of guys out here swear by it. I'm a sitka guy both for the pattern and how well the garments perform.
ASAT alone with predator are the best patterns out there IMO. So many patterns blob out at even short distances. To each his own though, the fella above mentioned Sitka.....great gear, but I would never wear that forest pattern. The pattern alone keeps me from buying there products.