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Join Date: Feb 2001
Location: Cumberland County 5A
Tends to vary, depending on the firearm and what the distributor is getting for a particular gun. It can often be as little as $30 "profit" per item, for smaller gun shops.
I have seen bigger retailers selling guns for less or the same price, as the small guy is paying for the same rifle or shotgun, from say Jerry's or Shirk's. Personally, I'd usually rather buy from the local guy, than Walmart or Dick's, even it costs me a few bucks more.
Earlier this year we needed 60 more cases of 12ga shells for a club event. A LGS owner went to Shirk's, picked them up and delivered them. Good price, but the per box price at the local Walmart was about the same. Walmart was not going to deliver them and it would've been a royal pain to lug 60 cases of shells out of Walmart.
Another example: Years back when the Mansfield Walmart opened, they were selling Mossberg 500 shotguns for maybe $20 less than Ackley's was. Asked the owner if that was affecting his sales. He said a few people grumbled about it, so he pointed out that they'd spend more than that $20 on gas to drive to and from Walmart and if they had an issue with the shotgun he sold, he would take care of it. Wally's would likely have you send it back yourself?
Some folks' learnin' curves just look like circles...3A Camp/also hunt 4B