I worked in a sporting goods store in the mid 1970's. When we first saw a box of shells that was over $10.00 a box, we joked about who would spend that much. Two years ago, I paid $40.00 for a box of unprimed brass for my Snider and though it was a steal.
I have a few boxes of old ammo. A friend gave me 2 boxes of 30/40 ammo, one an old Rem in the old style box and the other a Peters High Velocity box with inner-belted 180 gr bullets. Also have an old box of Rem. 16 ga rifled slugs, box says "New plastic" on it.
I was in my buddies shop one day last summer, knowing i had a 257 whby and shoot nothing but handloads he asked me to try some of the factory loads. I seen the price was someting like in the seventy dollar bracket i about had the big one. he pulled 3 out and i tried them he knew i would chrono them at same time. Actually they did well vel. was good and group was 3/4 moa which with my loads i normally get 1/2 moa depending on day. I asked him for 1 more to pull bullet and weigh powder, etc. But the bottom line seventy some dolars a box thats around 3.50 per shot.