I'm ok with it. I know that club, and though I haven't attended it's organized hunt in about 20 years, I'd say most of the guys would be hunting (and some harvesting) that day anyhow. The club itself is centered mostly around dog-men, with rabbit dogs (beagles of course), being kenneled there mostly. So that said, on a warm Saturday in Jan, those guys would be running that day anyhow.
The "event", is more geared to generate interest in the hunt, raise just a tad of money for the club, but moreso, rub elbows with old acquaintances that have like-minded hobbies ?
The "prizes" really are negligible. Nobody is going to work all day at hunting anything, just to have a crack at winning a T-Shirt/Hat, or $100 gift certificate. Any harvest will garner the harvester a ticket, that goes into a hat for a random pull at a prize.