F models accounted for 896,764 units sold in 2017. Chevy/GMC trucks accounted for 803,870.
While F models lead in truck sales, GM surpasses Ford in all categories of US vehicles sold, with around a 17.6% market share. Ford comes in at about 14.2%.
Everyone has their favorites for one reason or another. Still a hot topic each fall at our Potter reunions, as to which pickup is "the best".
Observed long ago that most of the clan seems to favor whatever dad had bought, but now and then someone goes off the reservation? Seem to be a few more RAMs the past few years, than once was the norm.
I've always preferred Chevy pickups and my dad never owned a Chevy of any kind, his entire life. He drove Dodges, Plymouths, Pontiacs, Buicks and one Ford, back around 1950. Uncle that owned the dairy farm where camp is, just the opposite. Nothing but Fords, except for a new '64 Chevy BelAir, then back to Ford cars/trucks again.
Gave him and my dad something extra to haggle about, as long as I can remember. Usually dad asking him if he was ever gonna patch the rust on his Ford trucks, back in the 70s.